# Go to Market Strategy

The development of the ZeLoop will be structured around 5 pillars:

* Build a network of partners actors in the circular plastic economy and environmental protection
* Generate Brand Awareness
* Drive users base growth
* Scale up by extending geography and reaching beyond plastic waste.
* Revenue ramp up

> <mark style="color:orange;">**Despite projections made on a very conservative base, breakeven is foreseen on third year of operation.**</mark>

### Partners Network

Established network with all major beverage producers built by doing business in the industry for 25 years. We will have strong sale activity approaching also Municipalities, Environmental organizations, and recycling actors.

### Generate Brand Awareness

Active management of social media, communication through partners, and event creation will be the foundation of building a strong brand.

### Users base growths

Several incentives built in the App will encourage organic growth thanks to the promotion of users; ambassadorship and broadcast of achievement to Social media and forums. Because the App is gamified, engagement will be stronger guaranteeing a higher rate of community expansion.

### Scaling up

Geographic expansion is planned and supported by key partners and a franchise network. The second direction of expansion will be by rewarding the collection of other recyclable materials through the application or by hosting other applications on the Circular Economy reward engine.

### Revenue ramp up

The App is available worldwide since July 2020. Users can use it and earn wherever they live, wherever they go.

Don’t worry if all plastic is collected one day, the Eco rewards and the platform can be applied to other recyclable materials that are polluting our planet.
